Pansari Group

Area Sales Manager-General Trade (GT)

Location : Punjab

Experience : 2-3 Years of relevant experience

No Of Position : 1

Key Responsibilities :

  • Lead, motivate, and develop a team of Sales Executives to drive sales performance. Provide ongoing training, support, and performance reviews to enhance team productivity.
  • Build and maintain strong relationships with key distributors, wholesalers, and retailers. Ensure product availability, distribution effectiveness, and compliance with company guidelines.
  • Identify and develop new business opportunities and expand the company’s footprint in the general trade market.
  • Ensure the implementation of promotional activities and campaigns at the ground level to boost product sales and brand awareness.
  • Monitor stock levels with distributors and retailers, ensuring products are available for sale while minimizing excess inventory.
  • Provide regular reports on sales activities, performance, market trends, competitor activities, and customer feedback to the Regional Sales Manager.
  • Implement channel strategies and monitor the execution of price and promotional strategies in the general trade channel.

Skills & Qualifications :

  • Bachelor’s degree in Business Administration, Marketing, or a related field
  • 8+ years of experience in sales, with at least 3 years in an FMCG isndustry in a managerial role.
  • Strong leadership and team management skills.
  • In-depth knowledge of the FMCG market, distribution networks, and sales strategies.
  • Ability to analyse sales data and market trends to make informed decisions.

Job Type: Full Time
Job Department: Area Sales Manager-General Trade (GT)
Job Location: Punjab

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