Pansari Group

Area Sales Executive – General Trade

Location : Gurgaon

Experience : 5–10 years of experience

No Of Position : 1 (GT-2)

Key Responsibilities :

  • Sales Development: Drive primary and secondary sales in the General Trade (GT) channel for the assigned territory, ensuring consistent growth and target achievement.
  • Distributor Management: Identify, appoint, and manage distributors and stockists to strengthen the distribution network in Gurgaon.
  • Team Leadership: Lead, guide, and motivate a team of Sales Representatives (SRs) and Field Sales Officers (FSOs) to achieve daily, weekly, and monthly sales targets.
  • Retail Coverage: Ensure optimal coverage of retail outlets through effective beat planning and execution. Build strong relationships with retailers to improve product visibility and shelf space.
  • Promotions & Visibility: Execute trade marketing initiatives, in-store promotions, and display drives to enhance brand visibility and consumer engagement.
  • Inventory & Order Management: Monitor stock levels, forecast demand, and ensure timely replenishment of products at distributor and retail levels.
  • Market Intelligence: Track competitor activities, pricing, and promotions. Provide actionable insights to the management for strategic decision-making.
  • Reporting & Analysis: Maintain daily sales reports, market feedback, and beat-wise performance metrics. Share periodic updates with the Regional Sales Manager.
  • Customer Service: Ensure high levels of customer satisfaction by addressing concerns, resolving complaints, and maintaining consistent service levels.

Qualifications & Experience

Bachelor’s degree in Business, Marketing, or a related field
5–10 years of experience in FMCG General Trade sales, preferably in the Gurgaon region
Strong understanding of distribution management, retail dynamics, and local market nuances
Excellent communication, negotiation, and team-handling skills
Proficiency in MS Excel, reporting tools, and sales tracking apps
Self-driven, target-oriented, and capable of working in a fast-paced environment

Job Type: Full Time
Job Department: Area Sales Executive – General Trade
Job Location: Delhi GURGAON New Delhi

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