Pansari Group

Rice/Tea Sales Expert

Location : Delhi (All Zones – 1 Position for Each Zone)

Experience : 4–8 Years of experience

No Of Position : Multiple (1 per zone)

Key Responsibilities :

  • Product Sales & Promotion: Drive primary and secondary sales of rice and tea products in the assigned zone by expanding market reach and customer base.
  • General Trade Channel Development: Strengthen distribution in the General Trade segment by appointing and managing distributors and retailers.
  • Local Market Expertise: Utilize deep knowledge of the assigned zone’s demographics, preferences, and consumption patterns to implement effective sales strategies.
  • Retail Relationship Management: Build and maintain strong relationships with key retailers, ensuring product availability, visibility, and placement in stores.
  • Sampling & Product Awareness: Organize and oversee sampling activities, wet/dry tastings, and promotional campaigns to drive trials and conversions.
  • Demand Planning & Forecasting: Assess demand, monitor stock levels, and coordinate with supply chain and warehouse teams for timely fulfilment.
  • Competitor Mapping: Monitor pricing, positioning, and promotional activities of competing rice and tea brands and share insights with management.
  • Sales Tracking & Reporting: Maintain beat-wise sales records, update DSRs, and report zone-wise performance to the Regional Sales Manager.
  • Scheme Implementation: Roll out trade schemes and ensure timely communication and execution at the distributor and retail level.
  • Target Achievement: Consistently work towards achieving monthly and quarterly sales targets and KPIs set by the company.

Qualifications & Experience

• Bachelor’s degree in Business, Marketing, or any related field
• 4–8 years of hands-on experience in FMCG sales, specifically in rice, tea, or related food categories
• Proven track record in General Trade sales within Delhi NCR
• Strong negotiation, interpersonal, and relationship-building skills
• Excellent knowledge of the local retail landscape and distributor networks
• Proficient in MS Office and basic sales reporting tools
• Willingness to travel within the assigned zone for field work

Job Type: Full Time
Job Department: Rice/Tea Sales Expert
Job Location: Delhi New Delhi

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